Nordhaven advised Broviken in the acquisition of the Swedish CRM specialist Releye AB

28 aug 2023

Nordhaven advised Broviken and its portfolio company, Intellic Group AB, in the acquisition of the Swedish CRM specialist Releye AB.

Nordhaven advised Broviken and its portfolio company, Intellic Group AB, in the acquisition of the Swedish CRM specialist Releye AB.

Intellic Group, majority-owned by Broviken, is expanding its customer offerings through a new partnership with the rapidly growing CRM company Releye AB. Releye is now a part of Intellic Group, and will enhance the group's strategic and technical offerings in CRM, business strategy, and marketing automation. The partnership is a significant step in Intellic Group's goal of becoming a leading player in Analytics, CRM, and strategic consulting.

Stockholm based Releye has a strong market position in Sweden after more than 20 years of CRM specialist advisory services. The company has a successful partnership with two of the globally leading CRM platforms, Microsoft Dynamics and Salesforce. The majority of their clients are within banking, finance, and insurance. Through this acquisition, Releye becomes a stronger holistic partner for its customers. In addition to Releye, Intellic group already includes the companies Attollo and Omeo. Attollo is a leading player in Analytics, and Omeo is a niche consulting firm within the financial sector.

Jonas Boström, CEO of Intellic Group, comments:
"We are very excited about Releye becoming a part of Intellic Group's journey. We now have entirely new opportunities to offer our customers a broader and more comprehensive range of services, and hopefully, we will become an even more interesting employer. I see incredible potential in our combined expertise and look forward to working together."

Charlotte Magne, CEO of Releye, comments:
"It feels fantastic to become a part of Intellic Group! Together, we become a larger and more interesting player for our customers and partners, especially in the field of customer intelligence. We see continued high demand from our customers driven by the need for digitalization and look forward to continuing our growth journey together with Intellic Group."

The terms of the transaction are not disclosed.

About Broviken:
Broviken invests in service companies run by strong entrepreneurs and management teams. Broviken's partners themselves have many years of experience from developing service companies in roles such as leaders, owners and board members. Broviken is a long-term owner and invests without a specified time horizon. Broviken's focus is to develop companies and contribute to already good companies becoming even better and reaching their full potential.

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